The year 2020 suddenly presents a massive opportunity for e-commerce. In the last year, e-commerce has been growing at a dizzying pace. However, with “stay-put” policies during the holidays, retailers have adjusted their e-commerce strategies with flexibility and predictability.
Not only are e-commerce purchases experiencing record growth, but new shopping trends are emerging rapidly. New methods such as “Buy online, pick up in-store, BOPIS” and “Curbside Pickup” are now popular ways to shop. Undoubtedly, this pandemic has had a significant impact on how, when, and what people buy.
Here, we summarize three ways in which e-commerce will change in 2020.
Expanded holidays: previously, the focus was exclusively on Black Friday and Cyber Monday. In 2020, however, customers will shop on these famous sale days and during the post-sale period. So, for example, instead of sales increasing on Thanksgiving weekend, they will increase before and after Thanksgiving.
While people stay home more and spend more time in front of electronic devices such as laptops as well as desktops, they are also ordering more from their smartphones. As per stats of Adobe Analytics, more than half of online spending on Christmas Day is done via smartphones alone. Improving the mobile shopping experience could be the key to increasing online sales.
With limited physical shopping options, people are buying more new varieties. With customers buying almost everything online, a full-coverage product category is beautiful.
Some Chinese companies are entering the market.
In this case, setting up an online store is the best way to secure sales. As a result, Amazon, the world’s largest online retailer, has become the first choice for most companies to start an e-commerce strategy.
According to Marketplace Pulse, Amazon currently operates marketplaces in 12 countries and has 9.6 million sellers worldwide. More than 1 million sellers join this massive platform every year. You might also be surprised to learn that Chinese sellers have become more active in recent years.
According to the latest data, 75% of all new sellers on Amazon in January were from China. This is a significant increase from 47% the previous year. This trend has been accelerating for years.
Why are Chinese sellers flocking to Amazon in droves? The first reason for this query is that Amazon is the most effective way to reach American and European consumers directly.
Secondly, Amazon is a huge platform to keep its business afloat. It is a well-designed system and has policies in place to handle almost any issue. In addition, sellers can use Amazon’s team as a backup to resolve online queries.
In the future, more Chinese sellers may join Amazon Shopping, and consumers may have more opportunities to buy directly from China.
E-commerce quality control is essential.
Even if you can only see pictures of your products online, it’s essential to take good photos of your products. Quality matters no matter where you sell your products. A poor quality experience can spread quickly online and damage your brand reputation. However, the opposite is also true; a quality product can win consumers over.
For e-commerce sellers looking for quality control steps, ISO 9001 Audit and pre-shipment Inspection (PSI) is a necessary process that should not be skipped (related article). Why E-Commerce Sellers Can’t Ignore Pre-Shipment Inspection).
PSI can be performed when 80% to 100% of your product is manufactured and packaged for export. Even at this stage, you can identify defects and rework some of them to meet shipping deadlines. Here are some prime advantages of introducing PSI for e-commerce companies
Defects can be fixed on the spot, avoiding costly rework. It can cost a lot of money to rework and fix defects when the product leaves the factory and has arrived on store shelves; PSI allows you to see the flaws on the spot, so you can ask the manufacturer to fix them at their own expense.
Ensure time to market—shipping without waiting. Minimize delays by finding and fixing PSI problems before they are shipped.
Deliver better quality. Finding and fixing faulty parts in your products will ensure that your customers get a higher quality product.
Avoid bad reviews and returns For eCommerce sellers; a high return rate can give your online store a bad reputation. Consumers will not choose a store with fewer complaints and review stars.
In other words, consumers will not lower their quality standards just because they shop online. Therefore, ensuring the quality of your products is the bottom line for any business, and if you find it difficult, you can go for quality inspection services for your products.